An innovative new retail TV advertising & online campaign approach that can double response rates from “ready to buy” customers.
Travellers Virtual Guide for Local & International Wholesalers, Tourism Boards, Airlines, Agency Groups .
A sounding board for Home Loans, Insurance, Leasing, Finance, Banking Products, Investments, Superannuation.
The latest talk on Phones, Internet, Mobiles, Computers, Modems, Networks, TVs and Sound Systems.
Talking seriously about Baby Products; Feeding to Formula, Sleeping, Sickness and Safety seats.
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A powerful new selling tool for the telco and IT industry |
Talking Technology is unique series of TV mini-programs & online website that breaks down the common sales barriers through the leverage of the persuasive power of an independent 3rd party Industry/category expert, voice of a consumer advocate, information rich content and strong “call to action” to connect consumer needs with a wholesaler’s or product providers strongest selling points, to build brand value, protect yield and drive qualified sales enquiry.
Talking Technology delivers
- Superior performance over anything else available
- A tactical tool; (not discount based)
- Works with your existing activity
- Targets “High-yield” sales
- Builds and differentiates your brand
- High quality & affordable; (Meet you retail ROI metrics)
- Flexible, easy implementation
- Can not be offered by you or distributor
Talking Matters unique InfoDialogue ™ program is relevant, cost efficient and compelling;
It may be hard to be a seller; but its even harder to be a customer.
The more competition there is, the more similar everyone becomes. Potential customers are faced with more products, more competition, more communication, more complexity, and more choices than ever before; They are desperate for differentiation, value and quality brands, but above all they need an easier way.
With marketing budgets and resources slashed, sellers are still required to deliver higher sales with less money. Traditional methods are no longer enough!
Introducing Talking Technology; A revolutionary retail TV advertising approach that can double benchmark response rates, targets “ready to buy” customers, unlocks sales from new markets and all at half the cost.
Talking Technology is a total advertising program including 2 – 3 minute TV mini-programs, online marketing and even a trade component. Talking Travel is an alternative more effective option to current retail “price based” advertising approaches and purpose designed for providers in the Teleco and IT industry, such as phones, Internet, Mobiles, Computers, Modems, Networks, TVs and sound systems etc. a cost-effective way to drive direct response sales.
The real key to Talking Technology is that it is based on the unique Talking Matters InfoDialogue ™ retail response advertising model and is based on a more sophisticated form of retail advertising engineered to deliver superior response over anything else available.
“These are complex and confusing products and most customers simply don’t have the time or inclination to sort it all out. They want a high quality, value for money solution without the stress, Talking Technology helps make that purchase decision easier. For an industry under such enormous competitive pressure, this program is recognised as a welcome tactical advertising option that not only drives sales, but protects pricing and strongly supports the existing distribution channels.” Brendon Drake
The centrepiece of Talking Technology is a two minute program fronted by two Talking Technology hosts; One takes on the role of consumer advocate, asking the Talking Technology Expert (handpicked from a panel of experienced Industry professionals) pertinent questions to unearth the special appeal, details and benefits of the packages on offer.
Talking Technology
