An innovative new retail TV advertising & online campaign approach that can double response rates from “ready to buy” customers.

Travellers Virtual Guide for Local & International Wholesalers, Tourism Boards, Airlines, Agency Groups .

A sounding board for Home Loans, Insurance, Leasing, Finance, Banking Products, Investments, Superannuation.

The latest talk on Phones, Internet, Mobiles, Computers, Modems, Networks, TVs and Sound Systems.

Talking seriously about Baby Products; Feeding to Formula, Sleeping, Sickness and Safety seats.

Talking Matters

A revolutionary new approach to
TV based retail advertising
  • Greater response rate (ave. 1.25%)
  • Lower cost-per-lead (up to 50%)
  • Qualified leads (ready to buy)
  • Unlock new sales opportunities

A complete cost efficient and effective selling program

Talking Matters is a more sophisticated retail tool based around a series of 2-3 minute mini-info programs and support website that has been purpose engineered (over 25 years) to extracting superior response results from much lower $ investment.

What’s so different;. Quality over quantity!

Talking Matters moves beyond traditional and often expensive 30sec TVC campaigns with a unique and new form of advertising that utilizes the relatively low cost of off peak free to air TV to run a series of 2-3 minute mini programs where our hosts talk openly to 3rd party independent experts about different products.

Over 25 years of research in the advertising industry shows that in a much cluttered market place people struggle to make decisions mainly due to the huge choice of products and lack the understanding they need to buy. These customers often will have simple questions or concerns that are preventing them from making a purchase. These issues, while basic, are no less “real” or significant and often represent an important trigger for choice.

Talking matters category platforms; Talking Travel, Talking Money Matters, Talking Technology and Talking Babies allows retail product companies in the Travel, Financial Services, Technology and Retail industries to fix this problem by giving their customers a voice and simply taking the time to explain clearly how your products work; providing their high yield customers the credible information and re-assurance they need to buy.

The results speak for themselves: Many Companies spend millions on 30 second prime time TV ads and only spark a tiny response of anywhere between 0.010 - 0.12% if they’re lucky, where as Talking Matters has proven averages of 1.25% to over 2.0% which is a massive difference at 10x the industry average.

To find out how Talking Matters could impact your business, contact us now.

Unique TV mini-programs