An innovative new retail TV advertising & online campaign approach that can double response rates from “ready to buy” customers.
Travellers Virtual Guide for Local & International Wholesalers, Tourism Boards, Airlines, Agency Groups .
A sounding board for Home Loans, Insurance, Leasing, Finance, Banking Products, Investments, Superannuation.
The latest talk on Phones, Internet, Mobiles, Computers, Modems, Networks, TVs and Sound Systems.
Talking seriously about Baby Products; Feeding to Formula, Sleeping, Sickness and Safety seats.
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A powerful new selling tool for the FMCG Baby category |
Talking Babies is unique series of TV mini-programs & online website that breaks down the common sales barriers through the leverage of the persuasive power of an independent 3rd party Industry/category expert, voice of a consumer advocate, information rich content and strong “call to action” to connect consumer needs with a wholesaler’s or product providers strongest selling points, to build brand value, protect yield and drive qualified sales enquiry.
Talking Babies delivers
- Superior performance over anything else available
- Works with your existing activity
- Builds and differentiates your brand
- High quality & affordable; (Meet you retail ROI metrics)
- Flexible, easy implementation
Talking Matters unique InfoDialogue™ program is relevant, cost efficient and compelling;
Talking Babies is a total advertising program including 2 – 3 minute TV mini-programs, online marketing and even a trade component. Talking Babies is an alternative more effective option to current FMCG advertising approaches and purpose designed for providers of baby products; Feeding to Formula, Sleeping, Sickness and Safety seats etc.
The real key to Talking Babies is that it is based on the unique Talking Matters InfoDialogue ™ retail response advertising model and is based on a more sophisticated form of retail advertising engineered to deliver superior response over anything else available.
“These are complex and confusing products and most customers simply don’t have the time or inclination to sort it all out. They want a high quality, value for money solution without the stress, Talking Babies helps make that purchase decision easier. For an industry under such enormous competitive pressure, this program is recognised as a welcome tactical advertising option that not only drives sales, but protects pricing and strongly supports the existing distribution channels.” Brendon Drake
The centrepiece of Talking Babies is a two minute program fronted by two Talking Babies hosts; One takes on the role of consumer advocate, asking the Talking Babies Expert (handpicked from a panel of experienced Industry professionals) pertinent questions to unearth the special appeal, details and benefits of the packages on offer.
Talking Babies
