An innovative new retail TV advertising & online campaign approach that can double response rates from “ready to buy” customers.
Travellers Virtual Guide for Local & International Wholesalers, Tourism Boards, Airlines, Agency Groups .
A sounding board for Home Loans, Insurance, Leasing, Finance, Banking Products, Investments, Superannuation.
The latest talk on Phones, Internet, Mobiles, Computers, Modems, Networks, TVs and Sound Systems.
Talking seriously about Baby Products; Feeding to Formula, Sleeping, Sickness and Safety seats.
About Talking Matters™
"Nothing in this world happens until a sale is made"
Talking Matters Group is owned by Virtual Marketing Department Pty Ltd (VMD) which provides B2B and B2C Teir 1 business specialist and expertise commercial marketing consultancy across business development, distribution and marketing growth solutions.
"VMD delivers proven strategies, measurable investment, simple and logical execution, and above all else, sales results". Brendon Drake Founder of Virtual Marketing Department.
VMD has leveraged over 25 years experience in multinational and corporate sales based business to launch a specialist retail solution division called Talking Matters Group. Talking Matters Group has been created to manage the development, production and distribution of a complete suite of powerful new TV based retail selling tools that have been purpose engineered to deliver superior response results for branded retail product and service distributors.
Why Talking Matters
"You may think its hard to be a seller...It's even harder to be a buyer."
Talking Matters moves beyond the traditional Reach & Frequency “one way” presentation advertising models to focus on creating a higher quality “two way” communication approach across both the production and media components. The unique longer format 2 – 3 minute mini-programs create a deeper “quality” level of engagement with customers delivering a profound increase in effectiveness, results and efficiency.
“It’s a selling concept that looks a lot more at what customers want and need to hear in order to make a purchase decision and little less at just what it is that sellers want to say.” Brendon Drake
Talking Matters is the only TV based retail advertising program designed from a client business marketing perspective rather than from the advertising or production industry so it is more considerate of broader marketing distribution and sales conversion influences. The result is a “strategically engineered” industry independent promotional model that is significantly more focused on sales and performance.
Over 25 years of research in the advertising industry shows that in a much cluttered market place people struggle to make decisions mainly due to the huge choice of products and lack the understanding they need to buy. These customers often will have simple questions or concerns that are preventing them from making a purchase. These issues, while basic, are no less “real” or significant and often represent an important trigger for choice.
A suite of programs relevant for your market
Talking matters allows companies in the Travel, Financial Services, Technology and Retail industries to fix this problem by giving their customers a voice and simply taking the time to explain clearly how your products work; giving their audience the credible information and re-assurance they need to buy.
Talking Travel
Talking Money Matters
Talking Babies
Talking Technology
To find out more about Talking Matters and or discuss your business contact us now.
